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Google to Sunset Universal Analytics in July 2023
Google will be sunsetting Universal Analytics on July 1, 2023. This means that after this date, all properties using Universal Analytics...
Lachlan Brown
Jan 24, 20231 min read
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Key Steps to Migrate to GA4
Migrating to Google Analytics 4 (GA4) involves several steps, including: Create a GA4 property: You need to create a new GA4 property in...
Lachlan Brown
Jan 24, 20231 min read
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You Need to Use Google BigQuery for Google Analytics/GA4 data!
Google BigQuery is a powerful tool for analyzing large datasets, including Google Analytics data. One of the main benefits of using...
Lachlan Brown
Jan 24, 20231 min read
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What are the Differences Between Universal (Google) Analytics and GA4?
Google Analytics (GA) is a popular web analytics tool that helps businesses track website traffic and user behavior. There are two...
Lachlan Brown
Jan 24, 20232 min read
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Best Marketing Techniques for a Small Business
There are many different marketing techniques that can be effective for promoting a small business. Some of the most popular and...
Lachlan Brown
Jan 24, 20231 min read
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