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Lachlan Brown

Google to Sunset Universal Analytics in July 2023

Google will be sunsetting Universal Analytics on July 1, 2023. This means that after this date, all properties using Universal Analytics...

Lachlan Brown

Key Steps to Migrate to GA4

Migrating to Google Analytics 4 (GA4) involves several steps, including: Create a GA4 property: You need to create a new GA4 property in...

Lachlan Brown

You Need to Use Google BigQuery for Google Analytics/GA4 data!

Google BigQuery is a powerful tool for analyzing large datasets, including Google Analytics data. One of the main benefits of using...

Lachlan Brown

What are the Differences Between Universal (Google) Analytics and GA4?

Google Analytics (GA) is a popular web analytics tool that helps businesses track website traffic and user behavior. There are two...

Lachlan Brown

Best Marketing Techniques for a Small Business

There are many different marketing techniques that can be effective for promoting a small business. Some of the most popular and...