Lachlan Brown
Google to Sunset Universal Analytics in July 2023
Google will be sunsetting Universal Analytics on July 1, 2023. This means that after this date, all properties using Universal Analytics...
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Lachlan Brown
- Jan 24
- 1 min
Key Steps to Migrate to GA4
Migrating to Google Analytics 4 (GA4) involves several steps, including: Create a GA4 property: You need to create a new GA4 property in...
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Lachlan Brown
- Jan 24
- 1 min
You Need to Use Google BigQuery for Google Analytics/GA4 data!
Google BigQuery is a powerful tool for analyzing large datasets, including Google Analytics data. One of the main benefits of using...
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Lachlan Brown
- Jan 24
- 2 min
What are the Differences Between Universal (Google) Analytics and GA4?
Google Analytics (GA) is a popular web analytics tool that helps businesses track website traffic and user behavior. There are two...
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Lachlan Brown
- Jan 24
- 1 min
Best Marketing Techniques for a Small Business
There are many different marketing techniques that can be effective for promoting a small business. Some of the most popular and...
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