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  • Writer's pictureLachlan Brown

Key Steps to Migrate to GA4

Migrating to Google Analytics 4 (GA4) involves several steps, including:


Create a GA4 property: You need to create a new GA4 property in your Google Analytics account.


Implement GA4 tracking code: Replace the existing GA tracking code on your website with the GA4 tracking code.


Configure data streams: In GA4, data is organized into "streams," which are similar to views in GA3. You will need to configure data streams for your website and app, if applicable.


Configure events: In GA4, events are used to track user interactions on your website and app. You will need to configure events for the actions you want to track.


Test and verify tracking: Verify that your GA4 tracking code is working correctly by testing it on your website and checking the data in your GA4 property.


Migrate historical data: If you want to keep your historical data, you can use the GA4 migration tool to migrate data from your GA3 property to your GA4 property.


Learn new features: GA4 has a number of new features, such as enhanced measurement, automated insights, and cross-device reporting. You will need to learn how to use these features to get the most out of GA4.


Overall it's a process that might take some time and effort to implement but will give you much more insights and options to optimize your website performance.

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