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  • Writer's pictureLachlan Brown

Best Marketing Techniques for a Small Business

There are many different marketing techniques that can be effective for promoting a small business. Some of the most popular and effective techniques include:

Content Marketing: Creating and sharing valuable, informative content (such as blog posts, infographics, and videos) to attract and engage potential customers.

Search Engine Optimization (SEO): Optimizing your website and online content to rank higher in search engine results, making it easier for people to find your agency.

Social Media Marketing: Using social media platforms (such as Facebook, Twitter, and LinkedIn) to connect with potential customers and promote your agency.

Email Marketing: Sending targeted and personalized emails to potential and existing customers to keep them engaged and informed about your agency's services.

Influencer Marketing: Partnering with industry influencers to reach a wider audience and gain credibility and trust.

Paid Advertising: Using paid advertising methods such as Google AdWords, Facebook ads, and display ads to reach a larger audience and drive more traffic to your website.

Referral Marketing: Encourage your existing customers to refer your services to their friends and family.

Public Relations: Building positive relationships with journalists and media outlets to generate positive coverage for your agency.

It's important to find the best combination of these methods that works for your agency and target audience. A/B testing and measurement of results is also important to understand what's working and what's not.

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