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Simplifying Digital Marketing Analytics, Amplifying Results

Demystifying the complex so you can focus on what truly matters—your bottom line


GA4 Consulting: From Ecommerce Precision to B2B Integration

Maximize the potential of Google Analytics 4 with our expert guidance. Dive into precise Ecommerce tracking for Shopify, rectifying issues from automated Google channel apps, or supercharging your B2B lead generation strategies integrated seamlessly with top CRMs like Salesforce.

  • Shopify Ecommerce Solutions: Addressing and perfecting your tracking needs.

  • B2B Lead Generation: Harnessing GA4 for superior lead insights and conversions.

  • CRM Integrations: Streamlined Salesforce connections for enriched data.

  • Custom Training & Implementations: Equip your team with specialized tools and expertise.

With the myriad possibilities GA4 offers, navigate its intricacies with confidence. From Ecommerce mastery to seamless B2B integrations, let our expertise guide your success. Infowave is your partner in realizing the full potential of your analytics journey.

Server-Side Tracking & Cookie Compliance Consulting: Capture Tomorrow, Today

Harness the power of advanced server-side tracking and dive into a world of enhanced results and compliance. Expertise in platforms like Facebook, GA4, and Google Ads ensures you're maximizing conversions, while our cookie banner guidance keeps you seamlessly aligned with user privacy requirements.

  • Immediate Gains: Witness a direct 20% boost in tracked and attributed conversions with server side tracking.

  • Beyond the Website: Integrate both online and offline/CRM funnel conversions.

  • Cookie Banner Compliance: Navigate user privacy and consent effortlessly, while ensuring compliance.

  • Chrome Preparedness: Position yourself confidently for Chrome's upcoming elimination of 3rd party cookies.


In the digital age, where future-proofing is vital, our integrated approach isn't just about the future—it's your key to mastering the present.

Google Cloud Engineering & Looker Studio Dashboards: Swift Gains Along Your Data Journey

Dive deep into the world of refined data with our Google Cloud Engineering and Looker Studio expertise. Seamlessly integrate UA backups with GA4 export data, and experience dashboards that offer unified reporting across both ecosystems. But we don’t stop there.

  • Unified Reporting: Dashboards that synchronize UA and GA4 for seamless insights.

  • 1st Party Data Excellence: Advanced Cloud modeling, audience building, and activation tailored for precision.

  • Immediate Value: Our approach is laser-focused on identifying and delivering incremental bottom-line gains swiftly.


Navigate your data maturity journey with us. Discover the latent potential, realize swift gains, and continue to evolve effectively.

Digital Marketing Analytics Services

“Infowave, led by Lachlan, has proven to be a trustworthy partner for Closed Loop's agency services.. They seamlessly connect our clients' business goals with crucial martech activities including server-side tracking and digital media tracking, attribution and ensuring privacy compliance. Exceptional value delivered!"

Laurel Galloway, SVP of Advertising, Closed Loop



Let’s Work Together

Tel: 404-618-1869


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